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3 Tips to Make Facebook Marketing Beneficial

Advertising on Facebook is not as hard as it seems. Below are some basic suggestions that will discuss how you can get the most out of your Facebook advertising campaign the simple way.

One basic suggestion that new Facebook advertisers never seem to take is to separate their ads by gener. This is essential because men and women tend to click on different kind of ads. So if you really want to make your ad more effective, you should make sure that you don’t forget this step. You will also find out that not only is the response not the same, but neither is the cost of the ad. For example, if you’re selling a weight loss eBook that has two versions: one for men and the other for women. In this example, you can simply split them by gender and see what happens for each. When you utilize this one basic feature, you can gauge 2 different groups effectively and not have to worry about the outcome.

When advertising on Facebook, don’t forget that there are highly passionate group of individuals and as advertiser, it’s your job to tap into them. What you must recognize is that passionate people often click on ads that they can identify with. You should aim at bringing out an emotional response to your ad from the group you’re targeting. And the best way to achieve this is to target those individuals who have a passion and invoke it through your ad. Once you understand this basic principle, it’ll become a lot easier for you to get targeted response to your advertisement, which will obviously give you a higher return on investment.

Never, ever send fan page traffic to your wall; always make them go to your custom tab for the fan page.

No one at Facebook has any control whatsoever over the content that is on your wall. But it’s different with your custom tab, and you can put what you need on your fan page, etc. There is no control with the wall because, as you know, that’s where all the other people can leave comments about who knows what. It’s a fact, at this point, that prospects will convert at a lower rate from the wall than your custom tab. So be sure to remember to always send any business related traffic to your custom tabs.

It’s easy to see that much is possible here, and that is why we wanted to get these Facebook advertising tips to you.

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