Capture The Power of Article Marketing

November 13, 2010 | Author: BobbyBrewster | Posted in Writing & Speaking

The one and only way to achieve great conversion rates is to drive traffic that is targeted to your niche audience and deliver them to your site. People generally think of creating traffic in terms of monetary cost: it’s either traffic you buy in some way, or it’s free (from costing you money). The beginner internet marketer really needs to think about costs and complexity, and that is why we would always recommend article marketing to anyone; and especially to newbie marketers. If someone just walked up to you and mentioned, article marketing, what are your initial thoughts? Actually, article marketing is very simple and the benefits it can offer you in terms of online marketing are many. There are many great uses for this method, but for now we’ll confine our discussion to 3 primary benefits derived from article marketing.

The biggest benefit of article marketing is that the traffic that you generate through it is highly targeted. Consider that your article readers who like what they’ve read are interested in the first place, so when they visit your site they’ll be targeted to your niche.

When people read your articles, if they have no interest in your market, then they won’t click through to your site. It also makes sense that those with an interest in your article will have a pre-existing base of information within them. The best way to encourage people to visit your website, after reading your articles, is to really give them something special. Your overall rate of conversion, at your website, will depend on many factors from article to landing page, etc. Most marketers fail at driving traffic that is targeted, but with article marketing that’s practically a given.

Do not discount the value of providing excellent content in your articles because that will get noticed by your readers. It doesn’t take as much time as you may think to produce great articles, and when you do your reading audience will only appreciate it that much more. And when you do that you will make tons of great impressions on anyone in your market. This means, if you’re promoting a product in relation to the article, your readers will want to check it out. Basically it comes down to trust, and your market audience will be trusting in you that you’re making good recommendations to them. You can leverage this particular situation in your favor and actually get them to visit your site and take action.

The most obvious benefit of article marketing is that you don’t need to invest even a penny to get started with it. Probably 99% of online article directories are free to use and submit your articles to. Article marketing takes effort, and we’re reluctant to call it work because you’re just sitting in front of your PC and writing. If you have all your ducks lined-up, then you can start seeing the initial fruits of your labor within several weeks. Always keep learning and writing your articles, and then in the not too distant future you’ll be well on your way.

Always keep in mind that the more you put into your article marketing, you will experience greater gains and returns.

You can discovery extra information in relation to article marketing at WordPress Goldmine Review and how to make money by promoting simple, easy to build websites the WordPress Goldmine way.

Comments Off

Author: BobbyBrewster

This author has published 6 articles so far. More info about the author is coming soon.

Comments are closed.