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Charms and charm bracelets have been around for centuries and, especially during the Victorian era became staple gifts of doting god-parents or loving auntie’s for a child’s birthday or christening, and it is this image, of a charm bracelet worn by young girls and then probably locked away as a keep-safe or heirloom to be passed on to the next generation which has fashioned the charm market over the last 200 years or so. Nowadays it is almost impossible to walk down the street without noticing women of all ages wearing charms, so what changed?

The jewelry sector of fashion is more resistant to trendy changes than most. Imagine a jewelry counter without traditional gold and silver jewelry in abundance. It is true, however, that charm bracelets and silver charms have grown immensely in popularity in recent years, proving the jewelry market can be dictated by fashion change and what women are wearing.

What is so unusual about the modern trend for charms is that it really does permeate all ages and all budgets with plastic and plated charms available for pennies right up to sterling silver and 9ct gold charms which can cost well into 3 figures. The fact that women of all ages now wear charm bracelets is perhaps testament to the fun and expressive nature of charms, and maybe it is this which has driven the change in attitude to charms on the high-street, but if so, why have charms not always been so popular?

Some industry experts have put the recent surge in popularity of charms down to a growing trend for women to personalize clothing. Adding sequins, and making minor adjustments to generic clothing has been a growing trend over the last few decades as women seek to make the impersonal more personal. The way in which different charms can be added to a bracelet to reflect one’s mood, and even to complement certain occasions very much fits into this trend, giving girls the chance to add some personal touches to an outfit quickly and cost-effectively.

It is hard to say if the recent trend in charms is here to stay. The fashion industry is very unpredictable and often full of surprises. Currently, charms and charm bracelets are the craze in Britain, and it is hard to imagine them going anywhere anytime soon.

Charms have certainly made a comeback!

The author also writes about Thai girls and Comments Off