Group purchasing
Such is human nature that every people would like to buy more commodities for least money, which is the value of group
purchasing. Nowadays, there is more and more company adopting the strategy of group purchasing to improve their sales volume,
especially at the some festival etc , Christmas , all saints day, Valentine’s Day, international children’s day, Father’s
day, Mother’s day…… , except for the festivals , the group purchasing itself is a celebrated activity for the popular
consumers.
Are you still searching on line for the definition of group purchasing? What is your viewpoint about this consuming way? Did you
ever have the experience in getting something by group purchasing? Ok, let us to keep an eye on it.
In American, group purchasing is a business method that have already widely used at some middle or large scale company
(supermarket). It is a win-win activity which both the consumer and the vendor would benefit from it: for the consumer, the
more commodities they bought the more discounts they would attain. For the vendors, even the prize are more cheaper than the
retail selling, also, they could earned a lot from selling large number items, “small profit, but quick turnover!” But at
first, the vendor should measure the overall buying power of the market, then, to judged that whether it is the time displaying
the purchasing group advertisement. In this way, the blindness has been avoided. Have you got it? Now I would like to show you
an amazing caser about how the group purchasing work.
Here I take one Wholesale Electronics store as example.
it would like to adopt the group purchasing method to sell the laser pointer before the Christmas, through the related market survey ,
they displaying this kind of advertisement “the fantastic
laser beam could make the Christmas party to be a wonderful one, please close your eyes and suppose that, when the Christmas eve
came , in the party, you and your amigos or family membership surrender by the colorful beam of laser pointer pen, making a
wish in front of the Christmas tree that also decorated by the beam of blue laser pointer pen, finally , your wish has been
heard by the Santa Claus who helped your dream come true . “
it seemed like that you couldn’t lead a excellent Christmas Eve without the gorgeous laser pen, here we can see, the clever
electronic wholesaler made good use of the theme about “merry Christmas “ to attract the attention of publics, that is are
the hook of them! But you may ask, did it mention the group purchasing? As matter of fact, its advertisement is a soft one, it
targeted the consumers at those party animals, and the advertisement itself named the title “decorating your Christmas,
decorating your life,” the party itself is the fabulous purchasing group, what do you think?
To sum up, group purchasing is a good way to save your money and energy, if you want something at the very discount prize, you
can realize it through the way of it.
www.Mostbuying.com has been a provider of quality and affordable wholesale goods since
1994.
Author: joy21th
This author has published 5 articles so far. More info about the author is coming soon.